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Services management: The new paradihm in hospitality

Tác giả: Kandampully Jay A

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on ...

Strategic management in the hospitality industry: 3rd ed.

Tác giả: Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse

Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. The book offers a combination of cumulative learning exercises, simulated decision making setting. Giving the role of strategy ...