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Marketing for hospitality and tourism: Fifth edition

Tác giả: Philip Kotler, John T. Bowen, James C. Makens

Part 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.

Strategic management in the hospitality industry: 3rd ed.

Tác giả: Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse

Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. The book offers a combination of cumulative learning exercises, simulated decision making setting. Giving the role of strategy ...

Hospitality management strategies

Tác giả: Ronald A. Nykiel

Part 1: Understanding strategy, forces, selection, and positioning; Part 2: The growth strategies of development, financial options; Part 3: The offensive (Revenue development) strategies of marketing, sales, and customer retention; Part 4: The functional strategies of human resources, technology, ...

Financial management for the hospitality industry

Tác giả: William P. Andrew, James W. Damitio, Raymond S. Schmidgall

This book is written both for managers in the hospitality industry and for hospitality industry and for hospitality students planning on management careers. The text consists of 20 chapters and a glossary. It begins with an introduction to hospitality finance that presents basic terminology and ...

Cases in human resource management in hospitality

Tác giả: Shirley A. Gilmore

Part 1: Restaurants; Part 2: Hotels; Part 3: Country clubs; Part 4: Business and industry; Part 5: Healthcare; Part 6: University/ College/Public schools; Part 7: Other facilities.