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Fundamental principles of restaurant cost control: 2nd ed.

Tác giả: David V. Pavesic, Paul F. Magnant

This book presents the principles of restaurant cost controls that complements the management process of planning, organizing, leading and controlling such as Role of cost control in strategic business plan for systematic planning.

Services management: The new paradihm in hospitality

Tác giả: Kandampully Jay A

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on ...

Marketing for hospitality and tourism: Fifth edition

Tác giả: Philip Kotler, John T. Bowen, James C. Makens

Part 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.

Strategic management in the hospitality industry: 3rd ed.

Tác giả: Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse

Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. The book offers a combination of cumulative learning exercises, simulated decision making setting. Giving the role of strategy ...

Hospitality management strategies

Tác giả: Ronald A. Nykiel

Part 1: Understanding strategy, forces, selection, and positioning; Part 2: The growth strategies of development, financial options; Part 3: The offensive (Revenue development) strategies of marketing, sales, and customer retention; Part 4: The functional strategies of human resources, technology, ...