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Anticipate : knowing what customers need before they do

Tác giả: Bill Thomas, Jeff Tobe

Strategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, the soft ...

Politics of privatization

Tác giả: John A Gould

Offering both new empirical information and nuanced political analysis, his in depth study reveals a surprising relationship between political liberalization and economic reform.

Managing in a time of great change

Tác giả: Peter F Drucker

Contents: The theory of the business; Planning for uncertainty; The five deadly business sins; Managing the family business; Six rules for presidents; Managing in the network society; The new society of organizations; There are three kinds of teams; The information revolution in retail; The ...

Social machines : how to develop connected products that change customers' lives

Tác giả: Peter Semmelhack

Contents: A social internet of things; Why social networks must evolve; Social machines and the future of mankind.

Social media metrics for dummies

Tác giả: Leslie Poston

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun ...