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Social media metrics for dummies

Tác giả: Leslie Poston

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun ...

Reinventing giants : how Chinese global competitor Haier has changed the way big companies transform

Tác giả: Bill Fischer, Umberto Lago, Fang Liu

This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation, and shares insights on how one organization has repeatedly reinvented its business model and corporate culture.

Reinventing the entrepreneur : turning your dream business into a reality

Tác giả: MaryEllen Tribby

Part 1: The who and the why. Part 2: Anatomy of your business . Part 3: The useful and the actionable. Part 4: The art and brilliance of a community. Part 5: Finally, a real business of your own. Part 6: Big or small, your choice.

Determination of value : appraisal guidance on developing and supporting a credible opinion

Tác giả: Francisco Rosillo

Provides knowledge and guidance to valuation practitioners on achieving a new level of professionalism and credibility, as well as to those stakeholders in the valuation process in need of assessing the credibility of an appraiser's work product for decision making purposes.

Disrupt or be disrupted : a blueprint for change in management education

1. Ensuring and Enhancing Future Value; 2. Framing and Making Strategic Choice; 3. Managing Aspirations, Resources, and Cost Structures; 4. Intellectual Signatures: Impact on Relevance and Doctoral Programs; 5. Curriculum Matters: Toward a More Holistic Graduate Management Education; 6. Overlooked ...