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Go Mobile: Location Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Tác giả: Jeanne Hopkins, Jamie Turner

This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Overload! How Too Much Information is Hazardous to your Organization

Tác giả: Jonathan B Spira

This groundbreaking book reveals how different kinds of information overload impacts workers and businesses as a whole. It helps businesses get a grip on the financial costs of email overload and interruptions and how working in an information overloaded environment impacts employee production, ...

The triple bottom line : how today's best run companies are achieving economic, social, and environmental success and how you can too

Tác giả: Andrew W Savitz, Karl Weber

The Triple Bottom Line is the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement. Andrew Savitz chronicles both the real problems that companies face ...

The vega factor : oil Volatility and the next global crisis

Tác giả: Kent F Moors

The meaning of Oil Vega; How oil volatility relates to strategic risk; Determining oil prices; Dollars, credits, financial crises and the oil connection; Oil companies and the upstream; How government action increases volatility.

The anti-corruption handbook : how to protect your business in the global marketplace

Tác giả: William P Olsen

FightingGlobal Corruption skilfully explores the risk of doing businessin the global marketplace and the precautions companies andorganizations can take to deter corruption.