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Business analytics for sales and Marketing managers : how to compete in the information age

Tác giả: Gert H N Laursen

Expert guidance on information management for optimum customer intelligence processes. Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing ...

Anticipate : knowing what customers need before they do

Tác giả: Bill Thomas, Jeff Tobe

Contents: Strategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, ...

Beating the global odds : successful decision making in a confused and troubled world

Tác giả: Paul A Laudicina

The Answer to Global Overload Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision making strategies among those at the top. But we all know, this is not a just a problem for the elite.

The book of business awesome

Tác giả: Scott Stratten

This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.

Anticipate : knowing what customers need before they do

Tác giả: Bill Thomas, Jeff Tobe

Strategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, the soft ...