CSDL sách
001
000006619
003
LDTU
020
$a0618519882
041
$aeng
082
$a658.84
100
$aCanzer, Brahm $etác giả
245
$aE-Business $bStrategic thinking and practice $cBrahm Canzer
260
$aBoston $bSouth-Western College $c2006
300
$a347 p. $c25 cm
500
$aGift of VnbookDrive
520
$aThis comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.
650
$aE-business revolution
653
$aE-business
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
36822
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