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Marketing : 10th ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Presenting five parts such as Initiating the marketing process; Understanding buyers and markets; Targeting marketing oppotunities; Satisfying marketing oppotunities; Managing the marketing process.

Marketing : 2nd ed.

Tác giả: Dhruv Grewal, Dhruv Grewal

Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The ...

Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.

Annual editions : marketing 10/11 : 33rd ed.

Tác giả: John Richardson

Contents: Marketing in the 200s and Beyond; Research, markets, and consumer behavior; Developing and implementing marketing strategies; Global marketing.

Marketing research : 7th ed.

Tác giả: David A. Aaker, V. Kumar, George S. Day

Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors ...