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The social media bible : tactics, tools, and strategies for business success

Tác giả: Lon Safko

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology ...

Social media ROI : managing and measuring social media efforts in your organization

Tác giả: Olivier Blanchard

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media such as Align ...

Internet marketing : an hour a day

Tác giả: Matt Bailey

Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks.

Marketing: The core : 3rd ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Including four parts such as Initiating the marketing process; Understanding buyers and marketing opportunities; Satisfying marketing opportunities.

Customer service : building successful skills for the twenty-first century

Tác giả: Robert W. Lucas

Covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided ...