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Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.

Strategic marketing management : meeting the global marketing challenge

Tác giả: Carol H. Anderson, Julian Vincze

Introduction of knowledge of marketing theory. Analysis of factors and methods of marketing to achieve business efficiency high: Identify and analyze the profitability of the customer, the customer marketing strategy and products, the priority factors, the co affiliates.

Marketing : best practices

Tác giả: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson...[et.al]

Introduction - The marketing environment; Understand the market; Product; Distribution; Integrated marketing communications; Pricing; The future of marketing;...

Global marketing : 2nd ed.

Tác giả: Warren J. Keegan, Mark C. Green

This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and ...

Study guide to accompany marketing : 7th ed.

Tác giả: Roger A. Kerin...[et.al]

Initiating the marketing process; Understanding buyers and markets; Targeting marketing opportunities; Satisfying marketing opportunities; Managing the marketing process.