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Marketing : 5th ed.

Tác giả: Dhruv Grewal, Michael Levy

Provides students with hands on learning tools. This book helps students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and influencers, such as social media. It has a strong emphasis on experiential learning and focuses on ...

Strategic marketing problems : cases and comments : 12th ed.

Tác giả: Roger A Kerin, Robert A Peterson

Chapter 1: Foundations of Strategic Marketing Management. Chapter 2: Financial Aspects of Marketing Management. Chapter 3: Marketing Decision Making and Case Analysis. Chapter 4: Opportunity Analysis and Market Targeting. Chapter 5: Product and Service Strategy and Management. Chapter 6: Integrated ...

MKTG7: Instructor edition

Tác giả: Charles W Lamb, Joseph F Hair, Carl McDaniel

Part 1: The world of marketing. Part 2: Analyzing marketing opportunities. Part 3: Product decisions. Part 4: Distribution decisions. Part 5: Promotion and communication strategies. Part 6: Pricing decisions.

The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction

Tác giả: Tibor Scitovsky

The psychology and economics of motivation; The American way of life.

Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated ...