ý kiến bạn đọc

Strategic marketing problems : cases and comments : 12th ed.

Tác giả: Roger A Kerin, Robert A Peterson

Chapter 1: Foundations of Strategic Marketing Management. Chapter 2: Financial Aspects of Marketing Management. Chapter 3: Marketing Decision Making and Case Analysis. Chapter 4: Opportunity Analysis and Market Targeting. Chapter 5: Product and Service Strategy and Management. Chapter 6: Integrated ...

MKTG7: Instructor edition

Tác giả: Charles W Lamb, Joseph F Hair, Carl McDaniel

Part 1: The world of marketing. Part 2: Analyzing marketing opportunities. Part 3: Product decisions. Part 4: Distribution decisions. Part 5: Promotion and communication strategies. Part 6: Pricing decisions.

The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction

Tác giả: Tibor Scitovsky

The psychology and economics of motivation; The American way of life.

Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated ...

Strategic marketing problems : cases and comments : 10th ed.

Tác giả: Roger Kerin, Robert Peterson

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case ...