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Web marketing all-in-one for dummies : 2nd ed.

Tác giả: John Arnold...[et.al]

Provides invaluable advice for establishing a web presence and getting your message out with online advertising; Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers; Explains how web analytics can offer you a better understanding ...

Social BOOM! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your Butt, ... and grind your competition into the dirt

Tác giả: Jeffrey Gitomer

Addressing every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that customer, or that individual wants to continue the ...

iPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps : 2nd ed.

Tác giả: Jeffrey Hughes

Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is ...

The social media bible : tactics, tools, and strategies for business success

Tác giả: Lon Safko

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology ...

Social media ROI : managing and measuring social media efforts in your organization

Tác giả: Olivier Blanchard

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media such as Align ...