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HBR guide to persuasive presentations

Tác giả: Nancy Duarte

Section 1. Audience: know your audience and build empathy; Section 2. Message: develop persuasive content; Section 3. Story: use strorytelling principles and structure to engage your audience; Section 4. Media: identify the best modes for communicating your message.

Fundraising with businesses : 40 new (and improved!) strategies for nonprofits

Tác giả: Joe Waters

Presenting to Percentage-of-sales fundraisers; Register programs; Donation boxes; Hashtag fundaisers; Shopping fundraiser; Action-triggered fundraiser; Pin-to-give fundraiser; Text-to-give fundraiser; Cash donation; Product donation; Company giveaway fundraiser; New hire fundraiser.

Content marketing strategies for dummies

Tác giả: Stephanie Diamond

Part I. Getting started with content marketing strategies; Part 2. Uncovering the customer experience; Part 3: creating actionable content; Part 4. Developing channel promotions; Part 5. Using check-back analysis.

A guide to the project management body of knowledge : 5th ed.

The Project Management Institute (PMI) is a US nonprofit professional organization for project management. The PMI provides services including the development of standards, research, education, publication, networking-opportunities in local chapters, hosting conferences and training seminars, and ...

The Clayton M. Christensen reader : selected articles from the world's foremost authority on disruptive innovation

Tác giả: Clayton M Christensen

Covering a broad spectrum of topics—business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development—these articles illuminate the impact and implications of disruptive innovation as well as Christensen’s broader thinking on management theory and ...