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Content marketing strategies for dummies

Tác giả: Stephanie Diamond

Part I. Getting started with content marketing strategies; Part 2. Uncovering the customer experience; Part 3: creating actionable content; Part 4. Developing channel promotions; Part 5. Using check-back analysis.

Exceptional selling : how the best connect and win in high stakes sales

Tác giả: Jeff Thull

Presenting to The more you sweat, the less you sell; Nobody buys a value proposition; You've got to get your mind right; Earning the keys to the elevator; Diagnosis trumps presentation every time; Cutting through the smoke and mirrors; It doesn't pay to surprise a corporation; Show me the money; ...

A guide to the project management body of knowledge : 5th ed.

The Project Management Institute (PMI) is a US nonprofit professional organization for project management. The PMI provides services including the development of standards, research, education, publication, networking-opportunities in local chapters, hosting conferences and training seminars, and ...

The Clayton M. Christensen reader : selected articles from the world's foremost authority on disruptive innovation

Tác giả: Clayton M Christensen

Covering a broad spectrum of topics—business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development—these articles illuminate the impact and implications of disruptive innovation as well as Christensen’s broader thinking on management theory and ...

The innovator's dilemma : when new technologies cause great firms to fail

Tác giả: Clayton M Christensen

Showing how even the most outstanding companies can do everything right - yet still lose market leadership when they miss out on new waves of innovation. Offering both successes and failures from leading companies as a guide, this book gives you a set of rules for capitalizing on the phenomenon of ...