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The sales boss : the real secret to hiring, training and managing a sales team

Tác giả: Jonathan Whistman

This book shows you how to find the exact people you need, bring them together, and empower them to achieve more than they ever thought possible. You'll learn what drives high performance, and how to avoid the things that disrupt it. You'll discover the missing pieces in your existing training, and ...

The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Tác giả: David Meerman Scott

This book demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. ...

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Tác giả: Craig Dempster, John Lee

Presenting to The age of the customer; The ad tech ecosystem; Introducing the platform marketer; Identity management; Audience management; The privacy paradox; Media optimization; Channel optimization; Experience design and creation.

Difficult conversations : craft a clear message, manage emotions, focus on a solution

Nhóm Tác giả: Harvard Business Review Press

Presenting to What makes a conversation difficult?; Think it through; Prepare for the difficult conversation; Conduct the conversation; Follow through; Become a better communicator.

The connectors : how the world's most successful businesspeople build relationships and win clients for life

Tác giả: Maribeth Kuzmeski

Part 1. Winning business with relationships; Part 2. How do they do it? the 5 traits of connectors; Part 3: Applying the 5 connector traits; Part 4. Power tools for relationship building.