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Brand admiration : building a business people love

Tác giả: C. Whan Park,...[et.al]

Section 1: The big picture. Section 2: Building admire brands. Section: Strengthening and leveraging admired brands. Section 4: Assessing the value of admired brands to firms and customers.

Content marketing for dummies

Tác giả: Susan Gunelius

Part 1. Getting started with a content marketing plan; Part 2. Marketing with long-form content; Part 3. Marketing with short-form content; Part 4. Engaging in online conversations to share content; Part 5. Achieving long-term success; Part 6. The part of tens.

Excel sales forecasting for dummies

Tác giả: Conrad George Carlberg

Part I: Understanding Sales Forecasting and How Excel Can Help; Part II: Organizing the Data; Part III: Making a Basic Forecast; Part IV: Making Advanced Forecasts; Part V: The Part of Tens.

The agile marketer : turning customer experience into your competitive advantage

Tác giả: Roland Smart

Part I: How Development Methods Influence Marketing; Part II: Adaptive Methods for Modernizing Marketing; Part III: Linking Innovation and Customer Experience; Part IV: Modern Marketing and the Customer Experience.

Youthnation : building remarkable brands in a youth-driven culture

Tác giả: Matt Britton

Including 16 chapters: 1. From Status Symbol to Status Update; 2. From Things to Thrills; 3. The Rise of Electronic Dance Music; 4. Access over Ownership; 5. The Communal Table; 6. The Peer-to-Peer Economy; 7. The Power of the Crowd; 8. Free Agency; 9. Lifehacking; 10. The Field Guide to ...