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Uncommon service : how to win by putting customers at the core of your business

Tác giả: Frances Frei; Anne Morriss

Offering a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function.

Red ocean traps : the mental models that undermine market-creating strategies

Tác giả: W. Chan Kim, Renée Mauborgne

In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: Focus on attracting new customers, not pleasing current customers; Worry less about segmentation and more about what different ...

HBR's 10 must reads on sales

Nhóm Tác giả: Harvard Business Review Press

If you read nothing else on sales, read these 10 articles. Weve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customers buying ...

HBR's 10 must reads on innovation

To innovate profitably, you need more than just creativity. Do you have what it takes?. If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to ...

12 tuyệt kỹ bán hàng

Tác giả: Tracy Brian, Tracy Micheal

Cuốn sách bắt đầu bằng những phẩm chất cần có của một người bán hàng thành công; tiếp nối với những hướng dẫn lập kế hoạch cá nhân và sau đó kết thúc bằng tất cả những bước cần thiết để có thể bán được hàng và xác lập vị trí của một trong số những người bán hàng giỏi nhất.