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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Tác giả: Craig Dempster, John Lee

Presenting to The age of the customer; The ad tech ecosystem; Introducing the platform marketer; Identity management; Audience management; The privacy paradox; Media optimization; Channel optimization; Experience design and creation.

Difficult conversations : craft a clear message, manage emotions, focus on a solution

Nhóm Tác giả: Harvard Business Review Press

Presenting to What makes a conversation difficult?; Think it through; Prepare for the difficult conversation; Conduct the conversation; Follow through; Become a better communicator.

The connectors : how the world's most successful businesspeople build relationships and win clients for life

Tác giả: Maribeth Kuzmeski

Part 1. Winning business with relationships; Part 2. How do they do it? the 5 traits of connectors; Part 3: Applying the 5 connector traits; Part 4. Power tools for relationship building.

Hacking sales : the playbook and tool guide to building a high velocity sales machine

Tác giả: Max Altschuler

Presenting to Developing your sales stack; List building: Finding and defining your ideal customer profile ; Defining your total addressable market (TAM) ; Getting in the door; Uncovering contact information; Lead research; Segmenting; Outbound e-mailing and messaging; Sale outsourcing; Customer ...

Beyond advertising : creating value through all customer touchpoints

Tác giả: Yoram Wind, Catharine Hays

Part 1. The motivation for change; Part 2. Toward a new model beyond advertising; Part 3: What to do now to get ready for - and Co-create - the future.