CSDL sách
- Brand admiration : building a business people love
- Tác giả: C. Whan Park, ...[et.al]
- Nhà xuất bản: Wiley - New Jersey
- Năm xuất bản: 2016
- Số trang:270 p.
- Kích thước:24 cm
- Số đăng ký cá biệt:44764
- ISBN:9781119308065
- Mã Dewey:658.827
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:3/3
- Từ khóa:Strategic planning, Branding (Marketing), Decision making
- Chủ đề: Strategic planning & Branding (Marketing) & Decision making
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Section 1: The big picture. Section 2: Building admire brands. Section: Strengthening and leveraging admired brands. Section 4: Assessing the value of admired brands to firms and customers.
- Sách điện tử:http://thuvienso.duytan.edu.vn/handle/123456789/115359
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