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Excel sales forecasting for dummies

Tác giả: Conrad George Carlberg

Part I: Understanding Sales Forecasting and How Excel Can Help; Part II: Organizing the Data; Part III: Making a Basic Forecast; Part IV: Making Advanced Forecasts; Part V: The Part of Tens.

The agile marketer : turning customer experience into your competitive advantage

Tác giả: Roland Smart

Part I: How Development Methods Influence Marketing; Part II: Adaptive Methods for Modernizing Marketing; Part III: Linking Innovation and Customer Experience; Part IV: Modern Marketing and the Customer Experience.

Youthnation : building remarkable brands in a youth-driven culture

Tác giả: Matt Britton

Including 16 chapters: 1. From Status Symbol to Status Update; 2. From Things to Thrills; 3. The Rise of Electronic Dance Music; 4. Access over Ownership; 5. The Communal Table; 6. The Peer-to-Peer Economy; 7. The Power of the Crowd; 8. Free Agency; 9. Lifehacking; 10. The Field Guide to ...

HBR guide to persuasive presentations

Tác giả: Nancy Duarte

Section 1. Audience: know your audience and build empathy; Section 2. Message: develop persuasive content; Section 3. Story: use strorytelling principles and structure to engage your audience; Section 4. Media: identify the best modes for communicating your message.

Fundraising with businesses : 40 new (and improved!) strategies for nonprofits

Tác giả: Joe Waters

Presenting to Percentage-of-sales fundraisers; Register programs; Donation boxes; Hashtag fundaisers; Shopping fundraiser; Action-triggered fundraiser; Pin-to-give fundraiser; Text-to-give fundraiser; Cash donation; Product donation; Company giveaway fundraiser; New hire fundraiser.