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Recreation, event, and tourism business with web resources: Start-Up and sustainable operations

Tác giả: Robert E. Pfister, Patrick T. Tierney

Part I: Preparation; Part 2: Planning basics; Part 3: Management principles and practices; Part 4: Pulling the plan together.

Marketing and Managing Tourism Destinations

Tác giả: lastair M. Morrison

It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and...

Destination marketing insights : how to boost performance, increase customers, and maximize market share

Tác giả: Marshall E. Murdaugh

Acknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking book by leading tourism marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for...

Marketing and Managing Tourism Destinations

Tác giả: Alastair M Morrison

Part 1: Introduction to destination management and marketing concepts and roles; Part 2: Destination communications and promotion; Part 3: Destination markets; Part 4: The future of destination management and marketing.

Tourism destination development

Tác giả: Arvid Viken

The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are...