CSDL sách
001
000007123
003
LDTU
020
$a9781938223389
041
$aeng
082
$a658.809 91
100
$aMurdaugh, Marshall E.
245
$aDestination marketing insights $bHow to boost performance, increase customers, and maximize market share $cMarshall E. Murdaugh
260
$aUSA. $bMill City $c2012
300
$a186 p. $c25 cm.
520
$aAcknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking book by leading tourism marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for increasing destination business performance for both CEOs (of convention & visitor bureaus and state & local tourism offices) and the numerous industry stakeholders they serve. Thirty-two chapter sections cover best business practices, case studies, and the author’s special insights, for performance marketing, strategic planning, sales and service, management and operations, and flash point opportunities for destination success.
650
$aTourism -- Management
653
$aDestination marketing
852
$a209 Phan Thanh $bNgoại văn
911
Đinh Thị Thu Hồng
927
Mua
928
34289
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