CSDL sách
001
000001358
003
LDTU
020
$a9780415672498
041
$aeng
082
$a910.688
100
$aMorrison,Lastair M.
245
$aMarketing and Managing Tourism Destinations $cLastair M. Morrison
260
$aNew York $bRoutledge $c2013
300
$a596 p. $c26 cm
504
$a Includes index
520
$aIt focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
650
$aTourism -- Management
653
$aTourism
852
$a7/25 Quang Trung $bTiếng Anh
911
Trần Thị Yến Phương
927
Mua
928
34626
Sách Chuyên ngành
Sách cùng chủ đề
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Travel marketing, tourism economics and the airline product : an introduction to theory and practice
- Tourism, transport and travel management
- Marketing & selling the travel product : 2nd ed.