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Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated ...

Strategic marketing problems : cases and comments: 10th ed.

Tác giả: Roger Kerin, Robert Peterson

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case ...

Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Carl. McDaniel, Joseph F. Hair

Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.

Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.

Marketing: Best practices

Tác giả: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson...[et.al]

Introduction - The marketing environment; Understand the market; Product; Distribution; Integrated marketing communications; Pricing; The future of marketing;...