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Marketing information products and services: A primer for librarians and information professionals

Nhóm Tác giả: Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao and S. Sreenivas Rao

Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and ...

Internet Marketing: An Hour a Day

Tác giả: Matt Bailey

Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks.

Marketing: The core: 3rd ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Including four parts such as Initiating the marketing process; Understanding buyers and marketing opportunities; Satisfying marketing opportunities.

Marketing: 10th ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Presenting five parts such as Initiating the marketing process; Understanding buyers and markets; Targeting marketing oppotunities; Satisfying marketing oppotunities; Managing the marketing process.

Marketing : 2nd ed.

Tác giả: Dhruv Grewal, Dhruv Grewal

Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The ...