CSDL sách
001
000006618
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LDTU
020
$a032431664X
041
$aeng
082
$a658.8
100
$aLamb, Charles W. $etác giả
245
$aEssentials of marketing $cCharles W. Lamb, Joe F. Hair, Carl McDaniel
250
$a5th edition
260
$aNew York $bSouth-Western College $c2005
300
$a544 p. $c29 cm
500
$aGift of VnbookDrive
504
$a Index: p.524 - 544
520
$aEssentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.
650
$aMarketing
653
$aMarketing
700
$aHair, Joe F. $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
36820
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