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$a032431664X
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$aeng
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$a658.8
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$aLamb, Charles W. $etác giả
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$aEssentials of marketing $cCharles W. Lamb, Joe F. Hair, Carl McDaniel
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$a5th edition
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$aNew York $bSouth-Western College $c2005
300
$a544 p. $c29 cm
500
$aGift of VnbookDrive
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$a Index: p.524 - 544
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$aEssentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.
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$aMarketing
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$aMarketing
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$aHair, Joe F. $e tác giả
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$a209 Phan Thanh $bNgoại văn
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Trần Thị Hậu
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