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Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.

Marketing: Best practices

Tác giả: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson...[et.al]

Introduction - The marketing environment; Understand the market; Product; Distribution; Integrated marketing communications; Pricing; The future of marketing;...

Study guide to accompany marketing: 7th ed.

Tác giả: Roger A. Kerin...[et.al]

Initiating the marketing process; Understanding buyers and markets; Targeting marketing opportunities; Satisfying marketing opportunities; Managing the marketing process.

MKTG

Tác giả: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.

Principles of marketing : a South Asian perspective : 5th ed.

Tác giả: Phillip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque

Including: Marketing: creating and capturing customer value; Company and marketing strategy; Analyzing the marketing environment; Managing marketing information to gain customer insights;...