Marketing
Direct marketing management : 2nd ed.
The basic of direct marketing, direct marketing decision variables, special techniques of direct marketing, direct marketing media.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Strategic market planning, developing the marketing plan, environmental Analysis, Swot: the analysis of strengths, weaknesses, opportunities and threats; Mission, goals, and opjectives; Marketing strategy decisions; Selecting and developing the marketing strategy; Marketing implementation.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedbeck - Using controls and market research to complete the loop.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Marketing management : 11th ed.
Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 3
- Đang rỗi: 3
Marketing: Principles & Perspectives : 3rd ed.
Marketing in a Dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 2
- Đang rỗi: 2