CSDL sách
001
000006652
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LDTU
020
$a9781133190110
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$aeng
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$a658.8
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$aLamb, Charles W. $etác giả
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$aMKTG $cCharles W. Lamb, Joseph F. Hair, Carl McDaniel
260
$aUnited States of America $bCengage Learning $c2012
300
$a400 p. $c 28 cm
500
$aGift of VnbookDrive
520
$a1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.
650
$aMarketing
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$aMarketing
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$aHair, Joseph F. $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
37509
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