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HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...

Driving digital strategy : a guide to reimagining your business

Tác giả: Sunil Gupta

Part 1. Reimagine your business; Part 2. Reevaluate your value chain; Part 3. Reconnect with customers; Part 4. Rebuild your organization.

Playing to win : how strategy really works

Tác giả: A G Lafley; Roger L Martin

Contents: Strategy = choice; What is winning?; Where to play; How to win; Playing to your strengths; Managing what matters; Thinking through strategy; Shortening your odds.

Edge strategy : a new mindset for profitable growth

Tác giả: Alan Lewis; Dan McKone

Contents: The edge effect : why edges are powerful; Edge of the product : rescoping the boundaries of your offer; Edge of the journey : completing the customer's mission; Edge of the enterprise : viewing your assets from the outside; Effective upselling : redefining "even better" solutions; Dealing ...

The end of competitive advantage : how to keep your strategy moving as fast as your business

Tác giả: Rita Gunther McGrath

Presenting to The end of competitive advantage; Continuous reconfiguration : achieving balance between stability and agility; Healthy disengagement; Using resource allocation to promote deftness; Building an innovation proficiency; The leadership and mind-set of companies facing transient ...