ý kiến bạn đọc

Strategic management : text and cases : 7th ed.

Tác giả: Gregory G Dess, ... [etc all]

This text provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing...

Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling

Tác giả: Frank V. Cespedes

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for...

Reinvent your business model : how to seize the white space for transformative growth

Tác giả: Mark W. Johnson

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model...

Strategic management and business policy : globalization, innovation and sustainablility : 14th ed.

Tác giả: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford

Part I: Introduction to strategic management and business policy; Part II: Scanning the environment; Part III: Strategy formulation; Part IV: Strategy implementation and control; Part V: Introduction to case analysis; Part VI: Cases in strategic management.

Business model generation : a handbook for visionaries, game changers, and challengers

Tác giả: Alexander Osterwalder, Yves Pigneur

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your...