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The soft edge : where great companies find lasting success

Tác giả: Richard Karlgaard

Presenting 7 chapters: A tale of transformation, and lasting productivity gains; A wellspring of enduring innovation: the soft edge; Hard versus soft: the fight for resources; Trust: the force multiplier of all things good; Smarts: how fast can you and your company adapt?; Teams: great things come ...

Brand admiration : building a business people love

Tác giả: C. Whan Park,...[et.al]

Section 1: The big picture. Section 2: Building admire brands. Section: Strengthening and leveraging admired brands. Section 4: Assessing the value of admired brands to firms and customers.

The art of strategic leadership : how leaders at all levels prepare themselves, their teams, and organizations for the future

Tác giả: Steven J Stowell; Stephanie S Mead

1. Introduction; 2. The business; 3. The leader; 4. The team; 5. Alex's journey begins; 6. The art of ownership, the story: robert, ownership close-up; 7. The art of tenacity; 8. The art of risk.

The agile marketer : turning customer experience into your competitive advantage

Tác giả: Roland Smart

Part I: How Development Methods Influence Marketing; Part II: Adaptive Methods for Modernizing Marketing; Part III: Linking Innovation and Customer Experience; Part IV: Modern Marketing and the Customer Experience.

Actionable intelligence : a guide to delivering business results with big data fast!

Tác giả: Keith B Carter

Chapter 1. Vision of Actionable Intelligence; Chapter 2. Discovery of the Business Situation (Business Discovery); Chapter 3. Creating a Foundation of Data; Chapter 4. Visualization.