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The theory of the business

Tác giả: Peter F. Drucker

Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble ...

The soft edge : where great companies find lasting success

Tác giả: Richard Karlgaard

Presenting 7 chapters: A tale of transformation, and lasting productivity gains; A wellspring of enduring innovation: the soft edge; Hard versus soft: the fight for resources; Trust: the force multiplier of all things good; Smarts: how fast can you and your company adapt?; Teams: great things come ...

Brand admiration : building a business people love

Tác giả: C. Whan Park,...[et.al]

Section 1: The big picture. Section 2: Building admire brands. Section: Strengthening and leveraging admired brands. Section 4: Assessing the value of admired brands to firms and customers.

The art of strategic leadership : how leaders at all levels prepare themselves, their teams, and organizations for the future

Tác giả: Steven J Stowell; Stephanie S Mead

1. Introduction; 2. The business; 3. The leader; 4. The team; 5. Alex's journey begins; 6. The art of ownership, the story: robert, ownership close-up; 7. The art of tenacity; 8. The art of risk.

The agile marketer : turning customer experience into your competitive advantage

Tác giả: Roland Smart

Part I: How Development Methods Influence Marketing; Part II: Adaptive Methods for Modernizing Marketing; Part III: Linking Innovation and Customer Experience; Part IV: Modern Marketing and the Customer Experience.