Strategic planning
Leading change : with a new preface by the author
Part 1. The change problem and ít solution; Part 2. The eight-stage process; Part 3. Implications for the twenty-first century.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 5
- Đang rỗi: 5
HBR's 10 must reads on strategy
Contents: What is strategy?; The five competitive forces that shape strategy; Building you company's vision; Reinventing you business model; Blue ocean strategy; The secrets to successful strategy execution; Using the balanced scorecard as a strategic management system; Transforming corner-office ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 7
- Đang rỗi: 7
What's your digital business model? : six questions to help you build the next-generation enterprise
In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 3
- Đang rỗi: 3
HBR's 10 must reads on strategic marketing
Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 2
- Đang rỗi: 2
Driving digital strategy : a guide to reimagining your business
Part 1. Reimagine your business; Part 2. Reevaluate your value chain; Part 3. Reconnect with customers; Part 4. Rebuild your organization.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 3
- Đang rỗi: 3