ý kiến bạn đọc

Leading change : with a new preface by the author

Tác giả: John P Kotter

Part 1. The change problem and ít solution; Part 2. The eight-stage process; Part 3. Implications for the twenty-first century.

HBR's 10 must reads : on strategy

Nhóm Tác giả: Harvard Business Review Press

Contents: What is strategy?; The five competitive forces that shape strategy; Building you company's vision; Reinventing you business model; Blue ocean strategy; The secrets to successful strategy execution; Using the balanced scorecard as a strategic management system; Transforming corner-office...

What's your digital business model? : six questions to help you build the next-generation enterprise

Tác giả: Peter Weill, Stephanie Woerner

In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research...

HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and...

Driving digital strategy : a guide to reimagining your business

Tác giả: Sunil Gupta

Part 1. Reimagine your business; Part 2. Reevaluate your value chain; Part 3. Reconnect with customers; Part 4. Rebuild your organization.