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Business model generation : a handbook for visionaries, game changers, and challengers

Tác giả: Alexander Osterwalder, Yves Pigneur

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your ...

Leading change : with a new preface by the author

Tác giả: John P Kotter

Part 1. The change problem and ít solution; Part 2. The eight-stage process; Part 3. Implications for the twenty-first century.

HBR's 10 must reads on strategy

Nhóm Tác giả: Harvard Business Review Press

Contents: What is strategy?; The five competitive forces that shape strategy; Building you company's vision; Reinventing you business model; Blue ocean strategy; The secrets to successful strategy execution; Using the balanced scorecard as a strategic management system; Transforming corner-office ...

What's your digital business model? : six questions to help you build the next-generation enterprise

Tác giả: Peter Weill, Stephanie Woerner

In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research ...

HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...