CSDL SÁCH

Strategic planning

Duyệt theo:
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Leading change : with a new preface by the author

Tác giả: John P Kotter

Part 1. The change problem and ít solution; Part 2. The eight-stage process; Part 3. Implications for the twenty-first century.

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 5
  • Đang rỗi: 5
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HBR's 10 must reads on strategy

Nhóm Tác giả: Harvard Business Review Press

Contents: What is strategy?; The five competitive forces that shape strategy; Building you company's vision; Reinventing you business model; Blue ocean strategy; The secrets to successful strategy execution; Using the balanced scorecard as a strategic management system; Transforming corner-office ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 7
  • Đang rỗi: 7
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What's your digital business model? : six questions to help you build the next-generation enterprise

Tác giả: Peter Weill, Stephanie Woerner

In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 3
  • Đang rỗi: 3
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HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 2
  • Đang rỗi: 2
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Driving digital strategy : a guide to reimagining your business

Tác giả: Sunil Gupta

Part 1. Reimagine your business; Part 2. Reevaluate your value chain; Part 3. Reconnect with customers; Part 4. Rebuild your organization.

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 3
  • Đang rỗi: 3