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The first 90 days : proven strategies for getting up to speed faster and smarter

Tác giả: Michael Watkins

Presenting to Prepare yourself; Accelerate your learning; Match strategy to situation; Negotiate success; Secure early wins; Achieve alignment; Build your team; Create alliances; Manage yourself; Accelerate everyone.

Playing to win : how strategy really works

Tác giả: A G Lafley; Roger L Martin

It provides a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organisation to make sound strategic choices.

HBR's 10 must reads on strategic marketing

Tác giả: Clayton M. Christensen, Theordore Levitt, Philip Kotler

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in. Create products that perform the jobs people need to get done. Get a bird’s-eye view of your brand’s strengths and weaknesses. Tap a market that’s ...

The agility advantage : how to identify and act on opportunities in a fast-changing world

Tác giả: Amanda Setili

In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay ...

Leading digital: turning technology into business transformation

Tác giả: George Westerman; Didier Bonnet; Andrew McAfee

Part I. Building digital capabilities; Part II. Building leadership capabilities; Part III. Back at the office: a leader's playbook for digital transformation.