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The small business online marketing handbook : converting online conversations to offline sales

Tác giả: Annie Tsai

The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation.

Engagement marketing : how small business wins in a socially connected world

Tác giả: Gail F. Goodman

Learn how to create customer experiences that increase positive customer reviews and endorsements. Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business. Understand why engagement is so ...

Chiến lược quản lý nhãn hiệu

Tác giả: MBA. Thanh Hoa

Bao gồm ba phần: Phần 1: Hiểu biết về nhãn hiệu; Phần 2: Quản lý nhãn hiệu; Phần 3: Đánh giá nhãn hiệu.

Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people

Tác giả: Joseph A Michelli

It offers five principles such as Principle 1. Savor and elevate; Principle 2. Love to be loved; Principle 3. Reach for common ground; Principle 4. Mobilize the connection; Principle 5. Cherish and challenge your legacy.

Creating business plans : gather your resources, describe the opportunity, get buy-in

Including 6 chapters such as 1. Why write a business plan?; 2. Describing the opportunity; 3. Introducing your management team; 4. Bringint your product to market; 5. Projecting financial risk and reward; 6. Attachments and milestones.