001
000006363
003
LDTU
020
$a9781118356913
041
$aeng
082
$a658.8342
100
$aThomas, Bill $etác giả
245
$aAnticipate $bKnowing What Customers Need Before They Do $cBill Thomas, Jeff Tobe
260
$aUnited States of America $bWiley $c2013
300
$a218 p. $c21 cm
500
$aQuà tặng của Quỹ Châu Á
520
$aStrategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, the soft stuff is the hard stuff; Managing change, performance; Leveraging your culture and value chain.
650
$aStrategic planning
653
$aStrategic planning
852
$a209 Phan Thanh $bTiếng Anh
911
Trần Thị Hậu
927
Tặng
928
38483
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- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.