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Exploring the hospitality industry : 2nd ed.

Tác giả: John R. Walker

Offering broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most–emphasizing the people, companies, and positions that make up the hospitality ...

Conducting tours : a practical guide

Tác giả: Marc Mancini

Written in an engaging, easy-to-read style, this text offers practical information on how to plan, price and market a tour. Illustrated and reinforced with application activities and case studies, Conducting Tours gives students a thorough introduction to this exciting and enjoyable career!

Hospitality industry managerial accounting

Tác giả: Raymond S. Schmidgall

Introduction to managerial accounting, the balance sheet, the income statement, the statement of cash flows, radio analysis, basic cost concepts,..

Managing the guest experience in hospitality

Tác giả: Robert Ford

This book is organized around the 14 "Service Principles" with a chapter dedicated to each. The most recent research is integrated throughout to support each principle and each chapter provides "Exemplars of Excellent Service". A "Moment of Truth" feature interspersed throughout the book provides ...

Tourism

Tác giả: Charles R. Goeldner

Tourism/Hospitality Management The #1 introduction to tourism principles and practices, updated and expanded for today's growing industry Now in its eighth edition, Tourism provides a comprehensive introduction to the world's most rapidly growing industry.