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Tourism destination development

Tác giả: Arvid Viken

The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are ...

Planning an applied research project in hospitality, tourism, and sports

Tác giả: Frederic B. Mayo

It provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and ...

Mastering ArcGIS

Tác giả: Price,Marbeth

Part I: Gis data and maps; Part II: Gis analysis; Part III: Data management.

Research methods for leisure, recreation and tourism

Tác giả: Ercan Sirakaya-Turk...[et.al]

This introductory level textbook describes fundamental elements of research methods for leisure, recreation and tourism, with contributions from internationally renowned and active researchers in the field. It covers statistical information such as measurement of variables, sampling, questionnaire ...

Hanbook of marketing research methodologies for hospitality and tourism

Tác giả: Nykiel, Ronald A.

This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing ...