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IBM SPSS for Introductory Statistics: Use and Interpretation (Fifth Edition)

Tác giả: George A. Morgan, Nancy L. Leech, Gene W. Gloeckner

Discussions of writing about outputs, data entry and checking, reliability assessment, testing assumptions, and computing descriptive and inferential parametric and nonparametric statistics are included SPSS syntax, along with the output, is provided for those who prefer this format.

170 hotel management training tutorials : practical training guide for professional hoteliers & hospitality students

Tác giả: Hotelier Tanji

170 hotel management training tutorials, 1st edition comes out as a comprehensive collection of some must read hotel restaurant management training tutorials from hospitality-school.com, world's most popular free hotel restaurant management training web site from 2010 that will help hotel ...

Resorts: Management and Operation: 3rd Edition

Tác giả: Robert Christie Mill

The book is divided into three sections.The first section covers major types of resorts: those that are mountain-based, beach-based and golf/tennis based. The first chapters of each resort type focuses on development issues with the impact on operations noted throughout. The second chapter in each ...

Marketing and Managing Tourism Destinations

Tác giả: Alastair M Morrison

Part 1: Introduction to destination management and marketing concepts and roles; Part 2: Destination communications and promotion; Part 3: Destination markets; Part 4: The future of destination management and marketing.

Cultural tourism research methods

Tác giả: Greg Richards, Wil Munsters

This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network ...