ý kiến bạn đọc

Marketing and Managing Tourism Destinations

Tác giả: Alastair M Morrison

Part 1: Introduction to destination management and marketing concepts and roles; Part 2: Destination communications and promotion; Part 3: Destination markets; Part 4: The future of destination management and marketing.

Cultural tourism research methods

Tác giả: Greg Richards, Wil Munsters

This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network ...

The restaurant manager's handbook : how to set up, operate, and Manage a financially successful food service operation with companion CD-ROM: 4th ed.

Tác giả: Douglas Robert Brown

The book 28 chapters cover the entire process of a restaurant start-up and ongoing management in an easy to understand way, pointing out methods to increase your chances of success and showing how to avoid the many mistakes arising from being uninformed and inexperienced that can doom a ...

New Food Product Development

Tác giả: Fuller, Gordon W

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. ...

Hospitality from the Heart: Engage Your Employees, Deliver Extraordinary Service, and Create Loyal Guests

Tác giả: Brandon W. Johnson, Katherine Foley Roden

Presenting 2 parts: Part I is an inspiring fable featuring the likable but burned-out and misguided Jim Watts; Part II is where the lessons of the story meet the real world. It is a step-by-step guide for you to apply the principles of HEART into your organization and life.