CSDL sách
001
000006654
003
LDTU
020
$a9780132784023
041
$aeng
082
$a338.4791068
100
$aKotler, Philip R. $etác giả
245
$aMarketing for Hospitality and Tourism $cPhilip R. Kotler, John T. Bowen, James Makens
250
$a 6th edition
260
$aBoston $bPrentice Hall $c2014
300
$a682 p. $c29 cm
520
$aPart 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.
650
$aHospitality industry --
653
$aHospitality industry
700
$aBowen, John T. $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
34632
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