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New Food Product Development

Tác giả: Fuller, Gordon W

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. ...

Hospitality from the Heart: Engage Your Employees, Deliver Extraordinary Service, and Create Loyal Guests

Tác giả: Brandon W. Johnson, Katherine Foley Roden

Presenting 2 parts: Part I is an inspiring fable featuring the likable but burned-out and misguided Jim Watts; Part II is where the lessons of the story meet the real world. It is a step-by-step guide for you to apply the principles of HEART into your organization and life.

Tourism destination development

Tác giả: Arvid Viken

The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are ...

Planning an applied research project in hospitality, tourism, and sports

Tác giả: Frederic B. Mayo

It provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and ...

Mastering ArcGIS

Tác giả: Price,Marbeth

Part I: Gis data and maps; Part II: Gis analysis; Part III: Data management.