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Marketing in the tourism industry

Tác giả: Goodall, Brian

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative ...

Destination marketing insights : how to boost performance, increase customers, and maximize market share

Tác giả: Marshall E. Murdaugh

Acknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking book by leading tourism marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for ...

Destination branding : customer expectations from a branded destination

Tác giả: Rahma Akhter

This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox’s Bazar -A Brand for Bangladesh. Cox’s Bazar is the world’s longest natural sandy sea beach. With proper branding activities this ...

Resort Destinations: Evolution, management and development

Tác giả: Bruce Prideaux

Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level. Using original case studies based on his own research, Resort Destinations uses examples from Australia's Gold Coast, ...

Handbook of research methods in tourism: Quantitative and qualitative approaches

Tác giả: Larry Dwyyer, Alison Gill, Neelu Seetaram

This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.