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Destination branding : customer expectations from a branded destination

Tác giả: Rahma Akhter

This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox’s Bazar -A Brand for Bangladesh. Cox’s Bazar is the world’s longest natural sandy sea beach. With proper branding activities this ...

Resort Destinations: Evolution, management and development

Tác giả: Bruce Prideaux

Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level. Using original case studies based on his own research, Resort Destinations uses examples from Australia's Gold Coast, ...

Handbook of research methods in tourism: Quantitative and qualitative approaches

Tác giả: Larry Dwyyer, Alison Gill, Neelu Seetaram

This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.

Quantity food production, planning, and management: 3rd ed.

Tác giả: John B. Knight, Lendal H. Kotschevar

This classic hospitality management text continues to set the standard for planning production, executing culinary technique, and understanding food and beverage management. Chapters are logically organized, and each one discusses a separate element of successful hospitality operations management. ...

100 tips for hoteliers : what every successful hotel professional needs to know and do

Tác giả: Peter Venison

100 tips for hoteliers guides you from the inception of a hotel to its opening and operation, offering practical tips for each stage of the journey. It should prove equally useful to hotel school students as a checklist of what they can expect, and also to practicing hotel managers as a reminder of ...