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The public relations writer's handbook : the digital age

Tác giả: Merry Aronson , Don Spetner, Carol Ames

This book offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the ...

HBR guide to getting the mentoring you need

Section 1. What good mentoring looks like; Section 2. Mapping out your development; Section 3. Growth and advancement.

Content marketing for dummies

Tác giả: Susan Gunelius

Part 1. Getting started with a content marketing plan; Part 2. Marketing with long-form content; Part 3. Marketing with short-form content; Part 4. Engaging in online conversations to share content; Part 5. Achieving long-term success; Part 6. The part of tens.

The best damn management book ever : 9 keys to creating self-motivating high achievers

Tác giả: Warren Greshes

Learn to communicate more effectively with the people who report to you. The eest damn management book ever delivers actionable advice to hone your leadership skills. Install the self-starting generator in your people, enabling them to perform at a high level whether you're there or not Gain ...

The Leadership journey : how to master the four critical areas of being a great leader

Tác giả: Gary Burnison

Including contents: Look in the Mirror; Embody Purpose; Don't Walk Alone; Navigate Beyond the Horizon; Destination.