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Marketing information products and services : a primer for librarians and information professionals

Nhóm Tác giả: Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao and S. Sreenivas Rao

Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and ...

Principles of services marketing

Tác giả: Adrian Palmer

It provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics ...

The successful exhibitor's handbook : trade show techniques for beginners and pros

Tác giả: Barry Siskind

The book introduces the successful exhibition skills consists of 3 parts: Part 1: Before the show; Part 2: At the show; Part 3: After the show.

Smokerama

Tác giả: Philip Collins

This is a nostalgic look at the collectibles of an era when smoking was not only socially acceptable but something to be flaunted. In loving detail, the book displays artifacts (some quite ingenious) such as ashtrays, stands, cigarette cases, holders, and lighters. Ads feature such unlikely ...

Real-time scheduling problems : in a general flexible manufacturing system

Tác giả: Narayan Raman

1. Introduction; 2. The workcenter scheduling problem; 3. The multiple-machine tardiness problem; 4. The shop scheduling problem.