CSDL sách
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LDTU
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$a0889368171
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$aeng
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$a658.8
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$aJain, Abhinandan K. $etác giả
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$aMarketing information products and services $bA primer for librarians and information professionals $cAbhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao...[et al]
260
$aNew York $bMcGraw Hill $c2000
300
$a462 p. $c24 cm
520
$aMarketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing marketing strategies.
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$aMarketing
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$aMarketing information products
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$aJambhekar, Ashok $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
32254
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