CSDL sách
- Marketing information products and services: A primer for librarians and information professionals
- Nhóm Tác giả: Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao and S. Sreenivas Rao
- Nhà xuất bản: McGraw Hill - New York
- Năm xuất bản: 2000
- Số trang:462 p.
- Kích thước:24 cm
- Số đăng ký cá biệt:32254
- ISBN:0889368171
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Marketing information products, Services
- Chủ đề: Quản trị Kinh doanh & Marketing & Information sciences
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing marketing strategies.
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