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001

000006635

003

LDTU

020

$a0618519998

041

$aeng

082

$a658.872

100

$aSiegel, Carolyn F. $etác giả

245

$aInternet marketing: Foundations and applications: 2nd edition

260

$aNew York $bSouth-Western College $c2006

300

$a448 p. $c25 cm

500

$aGift of VnbookDrive

504

$a Index: i.1- i.10

520

$aModule I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; Privacy and Security Concerns 6. Taking Internet Marketing International Module II. Information for Competitive Marketing Advantage 7. Taking Marketing Research to the Net 8. Using Data Tools to Enhance Performance Module III. The Internet Marketing Mix 9. Product in the Internet Marketing Mix 10. Price in the Internet Marketing Mix...

650

$aInternet marketing

653

$aInternet marketing

852

$a209 Phan Thanh $bNgoại văn

911

Trần Thị Hậu

927

Tặng

928

37526