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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

Tác giả: Fred Reichheld, Rob Markey

Part 1. The fundamentals of the net promoter system; Part 2. Getting results.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Tác giả: Jonah Sachs

Part 1. The broken world of storytelling; Part 2. Shaping the future.

The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage

Tác giả: James L Heskett; Earl W Sasser; Joe Wheeler

Contents: Introduction; Build ownership into your strategic value vision; Leverage value over cost; Put customers to work; Boost your employee OQ; Engineer ownership through anticipatory management; Build a strong and adaptive ownership culture; Sustain your success.

The network imperative : how to survive and grow in the age of digital business models

Tác giả: Barry Libert, Megan Beck, Yoram Wind

Part 1. The promise; Part 2. The principles; Part 3. The pivot; Part 4. The practice.

HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...