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101 design methods : a structured approach for driving innovation in your organization

Tác giả: Vijay Kumar

Mode 1. Sense intent; Mode 2. Know context; Mode 3. Know peole; Mode 4. Frame insights; Mode 5. Explore concepts; Mode 6. Frame solutions; Mode 7. Realize offerings.

Mapping experiences : a guide to creating value through journeys, blueprints and diagrams

Tác giả: James Kalbach

Part 1. Visualizing value; Part 2. A genaral process for mapping; Part 3. Types of diagrams in detail.

The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

Tác giả: Fred Reichheld, Rob Markey

Part 1. The fundamentals of the net promoter system; Part 2. Getting results.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Tác giả: Jonah Sachs

Part 1. The broken world of storytelling; Part 2. Shaping the future.

The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage

Tác giả: James L Heskett; Earl W Sasser; Joe Wheeler

Contents: Introduction; Build ownership into your strategic value vision; Leverage value over cost; Put customers to work; Boost your employee OQ; Engineer ownership through anticipatory management; Build a strong and adaptive ownership culture; Sustain your success.