
- The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
- Tác giả: Craig Dempster, John Lee
- Nhà xuất bản: Wiley - New Jersey
- Năm xuất bản: 2015
- Số trang:228 p.
- Kích thước:24 cm
- Số đăng ký cá biệt:44814
- ISBN:9781119059721
- Mã Dewey:658.872
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Internet marketing, Internet advertising, Relationship marketing
- Chủ đề: Quản trị Marketing & Internet advertising & Internet marketing & Relationship marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Presenting to The age of the customer; The ad tech ecosystem; Introducing the platform marketer; Identity management; Audience management; The privacy paradox; Media optimization; Channel optimization; Experience design and creation.
- Sách điện tử:http://thuvienso.duytan.edu.vn/handle/123456789/181789
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