CSDL sách
- Red ocean traps : the mental models that undermine market-creating strategies
- Tác giả: W. Chan Kim, Renée Mauborgne
- Nhà xuất bản: Harvard Business Review Press - Boston
- Năm xuất bản: 2017
- Số trang:38 p.
- Kích thước:16 cm
- Số đăng ký cá biệt:45220
- ISBN:9781633692664
- Mã Dewey:658.802
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:3/3
- Từ khóa:Marketing, decision making, competition, decision making
- Chủ đề: Quản trị Marketing & Marketing & Decision making
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: Focus on attracting new customers, not pleasing current customers; Worry less about segmentation and more about what different segments have in common; Understand that market creation is not synonymous with either technological innovation or creative destruction; and Stop focusing on premium versus low-cost strategies.
- Sách điện tử:http://thuvienso.duytan.edu.vn/handle/123456789/325418
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