CSDL sách
- Strategic management for hospitality and tourism
- Tác giả: Fevzi Okumus, Levent Altinay, Prakash K. Chathoth
- Nhà xuất bản: Elsevier - Boston
- Năm xuất bản: 2010
- Số trang:333 p.
- Kích thước:25 cm
- Số đăng ký cá biệt:23878
- ISBN:978-0-7506-6522-3
- Mã Dewey:647.94 068
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Strategic management, Hospitality and tourism
- Chủ đề: Strategic management & Hospitality industry--Management
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: Presenting to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites.
Sách cùng chuyên ngành
Sách cùng chủ đề
- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.
- Hospitality strategic management : concepts and cases : 2nd ed.
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Suitability and application of selected tools of Strategic Management to Simulation Games (Global Management)