Strategic management
On the one hand, management in the functional sense aims to describe the processes and functions, such as planning, organization, leadership and control, that are necessary in organizations based on the division of labor. Management in the institutional sense describes the people, who perform ...
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Section I. Overviewchapter 1: what is strategy?section II: external environmentchapter 2: external environment analysis: opportunities and threatssection iii: the nature of business unit competitive advantagechapter 3: internal analysis: finding a firm's resources and capabilitieschapter 4: cost ...
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Strategic human resource management : 4th ed.
Part I: The context of strategic human resource management; Part II: Implementation of strategic human resource managment.
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Marketing strategy : text and cases : 6th ed.
Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. ...
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Lead like Reagan: Strategies to motivate, communicate, and inspire
Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Quiggle relates lessons learned first-hand from his front row seat to history. Using Reagan and other prominent business leaders as examples, ...
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