CSDL sách
001
000006927
003
LDTU
020
$a978-0-7506-6522-3
041
$aeng
082
$a647.94 068
100
$aOkumus, Fevzi
245
$aStrategic management for hospitality and tourism $cFevzi Okumus, Levent Altinay, Prakash K. Chathoth
260
$aBoston $bElsevier $c2010
300
$a333 p. $c25 cm
504
$a Index: p.329-333
520
$aPresenting to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites.
650
$aStrategic management
653
$aStrategic management
700
$aAltinay, Levent
852
$a209 Phan Thanh $bTiếng Anh
911
Đinh Thị Thu Hồng
927
Mua
928
23878
Sách Chuyên ngành
Sách cùng chủ đề
- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.
- Hospitality strategic management : concepts and cases : 2nd ed.
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Suitability and application of selected tools of Strategic Management to Simulation Games (Global Management)